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ALLSTATE
Allstate has always backed college football, but they wanted more than logos on field goal nets—they wanted real ROI. So we introduced superfans Bergwood and Ham. Together, they became the face of a partnership that connected with the Saturday football subculture and won over fans nationwide.
A Winning Playbook
Sure, we made some TV ads, but the true spirit of the college football experience came to life in a fully integrated campaign, with games, mascots, insurance agents, a little nonsense and a lot of smoked meats.
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