CADILLAC V-SERIES
“This ain’t your Grandpa’s Caddy.” That’s what the instructor told me as I strapped into a camo-wrapped Cadillac CTS-V at GM’s Milford Proving Grounds. We helped launch the V-Series—a Cadillac powered by a Corvette engine, built to go head-to-head with Germany’s high-performance luxury supercars. One hell of a ride.
From Stodgy to Speed.
To establish credibility with consumers and enthusiasts as well as ignite dealer excitement, Cadillac Racing took its new V-Series lineup to the track. Through OOH, PR, earned media, the launch flipped Cadillac’s dated reputation on its head, positioning V-Series as a high-performance contender.
Feel the V.
To truly appreciate V-Series performance you have to get behind the wheel. The V-Series Academy at Spring Mountain Motor Resort gave performance enthusiasts a one-of-a-kind driving experience on the world's longest track.
