ALLSTATE

Making a sponsorship worth cheering for.

 

Challenge
Allstate had a major college football sponsorship — but a logo on the field wasn't enough. The brand needed to become part of the culture, not just the broadcast.

Insight
College football isn't just about the game. It's about the rituals, rivalries, tailgates, and the wonderfully obsessive fans who make Saturdays unforgettable.
 

Solution
We introduced superfans Bergwood & Ham, turning them into the face of an integrated campaign that celebrated everything fans love about college football. TV was only the beginning. The idea came to life through digital, social, experiential, agents, games, and just enough smoked meat-fueled nonsense to earn a place in football culture.

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