ALTOIDS

Building on a brand icon.​

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Challenge
Few campaigns become part of advertising history.
Curiously Strong was one of them.

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Insight
When a brand already has an unmistakable voice,
the job isn't to reinvent it — it's to build on it without missing a beat.

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Solution
I had the opportunity to contribute to Altoids' legendary campaign,
helping extend one of advertising's most recognizable brand worlds.
A small contribution, perhaps—but one I'm still proud to have made.

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