BOMB POP

Helping an icon feel young again.

​

Challenge
A new generation of frozen treats was stealing attention, leaving Bomb Pop to compete on nostalgia alone.
 

Insight
Kids don't dream about frozen treats. They dream about summer, and everything that comes with it. Freedom. Adventure. Staying outside until the streetlights come on.
 

Solution
We repositioned Bomb Pop as the taste of summer freedom with Celebrate Your Freezedom — an integrated campaign filled with fast-moving, kid-inspired content that reminded families why this iconic red, white, and blue pop still belongs in every freezer.

​