CHEERS TO THE HOST
The Brown-Forman portfolio is home to some of the world’s finest spirits—top-shelf quality made for life’s best occasions. Cheers to the Host was designed as an entertainment hub, offering signature cocktail recipes and hosting solutions to elevate any event. A smart idea, but it was missing the ingredients to make it truly top-shelf: a clear commerce strategy, compelling creative content and a strong identity with crafted design aesthetic.
Commerce Ecosystem
Push/Pull Strategy
Advertising + content drives site traffic and engagement
Engagement pushes shoppers to retailers/e-tailers for purchase
In-Store/on-site promotions pulls buyers for recipes & hosting solutions
So many reasons to celebrate
Holidays, milestones or micro-occasions, ads and content stirred in
fresh ways to pique interest and drive engagement.
CheerstotheHost.com
We redesigned website as an entertainment hub, to
help hosts find just the right mix to serve their guests.
Meet your Cocktail Concierge
With the Whiskey Whisperer chatbot, we were integrating
AI technology before AI was the cool new thing.
Crafted Content
Original, small batch content creation kept cocktails, food and
entertaining ideas fresh, topical and relevant for our hosts.
Cheers to Commerce
Now that our hosts had their entertaining ideas on the menu, we
drove them (figuratively) to retail to collect their hosting essentials.
