CADILLAC V-SERIES

Definitely not your Grandpa's Cadillac.
 

Challenge
The V-Series wasn't simply a new Cadillac model. It was fundamental shift to redefine itself as a legitimate performance brand.

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Insight
No spec sheet could change decades of perception. But one drive might.
 

Solution
After experiencing the CTS-V firsthand at GM's Milford Proving Grounds, we built the campaign around the feeling behind the wheel. The result was work that captured the raw power and unapologetic attitude of a new generation of Cadillac performance.

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