EMERALD NUTS

Making artificial ingredients look ridiculous.

 

Challenge
Despite a better-tasting, improved product, Emerald Nuts struggled to stand out in a category crowded with lookalike competitors.
 

Insight
Competitors relied on long lists of artificial ingredients. The ingredients themselves became the story.
 

Solution
We gave those ingredients the spotlight by dropping them into delightfully absurd situations. The result was a campaign that made artificial additives feel as nonsensical as they sounded — reinforcing Emerald's promise: Full of Flavor.
Without All the Nonsense.

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