ORTEGA

Helping moms answer dinner's toughest question.
 

Challenge
Outspent and out-innovated, Ortega was losing distribution, shelf space, and relevance with its core audience: busy moms.
 

Insight
Families weren't looking for taco shells. They were looking for easy dinner solutions.

Solution
We moved Ortega beyond Mexican night, positioning the brand as a simple way to make everyday meals more flavorful. One small addition. Endless dinner possibilities.​ Just add a little Ortega.

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