PROCTER & GAMBLE + NFL

Because game day gets messy.

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Challenge
NFL fandom is built on ritual, optimism, and a little bit of chaos. P&G needed a shopper platform that could unite multiple brands around game day while driving retail engagement.

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Insight
From spilled chili to heartbreaking losses, game day rarely goes according to plan. Fortunately, P&G makes the products that help fans recover from just about all of it.

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Solution
Ready For Anything celebrated the glorious mess of football fandom, connecting relatable game-day moments with P&G's portfolio of everyday essentials. What began as a shopper program for Meijer's 260 Midwest stores grew into a regional platform that ran for three consecutive NFL seasons.

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