U-505

Taking the museum to the people.
 

Challenge
The Museum of Science and Industry had invested $35 million to preserve one of the world's only captured German submarines. Now it needed to convince Chicago to experience it all over again.
 

Insight
People don't visit museums because of artifacts. They visit because of stories worth experiencing.

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Solution
Instead of waiting for visitors to discover the exhibit, we brought the U-505 into the city — creating immersive activations that reignited curiosity and inspired a new generation to explore one of history's most extraordinary wartime experiences.

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