BOMB POP
Born in the Cold War (1955), Bomb Pop has been a frozen favorite for generations. But with a wave of new, innovative frozen treat brands hitting the market, Bomb Pop was at risk of melting into irrelevance. So how do you reignite brand love for an icon that’s losing its chill? You go straight to the source — the kids. And what do kids crave most? Freedom. For them, summer is freedom. Freedom from school nights, from homework, from rules (at least most of them). It’s their time to let loose, push boundaries, and dive headfirst into fun. Bomb Pop tapped into that spirit with a rallying cry: Celebrate Your Freezedom.
Celebrate Your Freezedom
The campaign leaned into organic social to feed into kids' desire for adventure and a little non-sensical fun.
Gifs to feed the appetite for Goof
There was no shortage of fun with a constant feed of Gifs,
integrating the Iconic Bomb Pop brand.
Content at the Speed of Kid
Organic social drove to Bomb Pop's Tumblr site that served as a fun-forward content theme-park of sorts.
