WELCH'S JUICEFULS

Turning up the volume on real fruit.

Challenge
In a category crowded with sugary imitators, Welch's Juicefuls needed a compelling reason for shoppers to choose real fruit.

Insight
People gravitate toward brands that feel authentic. Snacks should be no different.

Solution
Unmute Your Fruit celebrated Juicefuls' real, whole fruit ingredients through a bold creative platform that stood out on shelf and online. A Spotify partnership featuring emerging artists Tanner Adell and Teddy Swims extended the campaign with exclusive content, a promotional hub, and a sweepstakes experience that gave consumers another reason to engage.

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