EMERALD NUTS

Despite having a stronger, newly improved product, Emerald Nuts were struggling to differentiate in a crowded market. Our creative approach reframed the competition—showcasing their artificial ingredients in nonsensical scenarios. This playful contrast positions Emerald as the smarter, cleaner choice: full of Flavor, without the nonsense

We cut through the clutter with a no-nonsense media strategy that built awareness and boosted sales.

Meta paid social

In-store POS

Experiential Sampling

eComm brand pages