FROGTAPE

How do you break into a category owned by 3M’s Command hooks? First, you build a better hook. Second, you tap into a universal truth: people want to make—and remake—their spaces personal. With a shoestring budget and Frogtape’s first-ever commercial production, we kept it simple, relatable, and leveraged a single creative asset, to help Frogtape Removables stick it to 3M.

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