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PROCTER & GAMBLE + NFL

Being a hardcore NFL fan can be messy. Hopeful enthusiasm for your team can be quickly crushed - by a last-second Hail Mary or by overall team ineptitude. It can also get messy in the literal sense. From mustard-stained jerseys of Green Bay to Cinci's chili con-wrong way. Whatever happens true NFL fans are resilient, ready to embrace the next game with renewed optimism, storied traditions and game day gear. Sure, it's going to get messy, but P&G has the products so you'll be ready to deal with anything that comes your way. 

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THE UNDERDOG

Ready For Anything started out as a small, shopper-focused project for supercenter retailer, Meijer. Media was strategically placed to support team affiliation for it's 260 midwest stores. The creative resonated with Meijer Shoppers and the momentum gained support from P&G brands. Ready for Anything grew to become a midwest regional campaign for 3 years running.

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©2025 Daniel Ware, Creative Director-Art & Design

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