PROCTER & GAMBLE + NFL

Being a diehard NFL fan is messy business. One week, you’re riding high—only to watch it all collapse with a last-second Hail Mary or a season of pure dysfunction. And that’s just the emotional side. There are the mustard-stained jerseys in Green Bay, and Cincinnati’s chili disasters gone sideways. But true fans bounce back. They rally with fresh optimism, time-honored traditions, and the gear that makes game day sacred. And when things inevitably get messy, P&G has the products to keep you ready for whatever comes your way.

Ready For Anything launched as a shopper program with Meijer’s 260 Midwest stores. Strong shopper response and P&G brand support turned it into a regional campaign that thrived for three years.