U-505
On June 4, 1944, the U.S. Navy hunted down and captured the German submarine U-505. After decades of exposure to Chicago’s brutal weather, the vessel was nearly lost. In two monumental efforts, the Museum of Science and Industry raised $35 million to restore the sub, then engineered and lowered a block-long structure to house it in a new subterranean gallery.
The challenge: how do you relaunch a legacy exhibit with fresh excitement? By taking the U-505 experience to the people.
Print and OOH Exhibit Installations
Manhole Cover OOH Media Placement
Inflatable OOH installation at Chicago's Oak Street Beach
Previous U-505 Exhibit < > New U-505 Exhibit
The U-505 campaign achieved record attendance for the museum with the U-505 on-board tour tickets selling out for the first four months of the exhibit's reopening.