U-505
On June 4, 1944, the US Navy hunted and captured the German submarine, U-505. Decades of exposure to the extremes of Chicago weather almost destroyed it.
With two herculean efforts, Chicago's Museum of Science and Industry raised $35 million to restore the U-505, then found the expertise to construct and lower a vessel the length of a city block to it's new, subterranean home.
So how do you you attract visitors to the reopening of a legacy exhibit that promises something new and exciting? You bring the U-505 exhibit to the people.
Print and OOH Exhibit Installations
Manhole Cover OOH Media Placement
Inflatable OOH installation at Chicago's Oak Street Beach
Previous U-505 Exhibit < > New U-505 Exhibit
The U-505 campaign achieved record attendance for the museum with the U-505 on-board tour tickets selling out for the first four months of the exhibit's reopening.