WELCH'S JUICEFULS

The fruit snack aisle is crowded with gummy, sugary imitations that barely qualify as fruit. Unmute Your Fruit cut through the noise by highlighting Juicefuls’ promise of real, whole fruit in every bite—connecting with people who crave authenticity in both their snacks and their lifestyle. To amplify the message, we launched an integrated sweepstakes with Spotify, offering exclusive access to emerging artists Tanner Adell and Teddy Swims, supported by a campaign website built to host content and manage fulfillment.​

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